Test Your Direct Response Marketing Using Two Steps

Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.

Apples New Fritter: The Nano

I don't know if I want this new Apple toy or not because as small as it is, I would inevitably leave in my jeans and it would get washed but it is cool, no doubt about it. This tiny little music player holds a ton of tunes and the price is pretty reasonable.