The Promise of Shopping Search Marketing

Diversity is key in marketing and a successful campaign will utilize not only various available media, but media that pinpoints a consumer ready to buy. It seems obvious, within the scope of the adage, "don't put all of your eggs in one basket," but every avenue counts. If you haven't thought of comparison shopping search, you probably should.

Sony Introduces New Digital Walkman

Sony has now introduced its new Walkman 26 years after the original one that began the portable music trend was released. The new Walkman may just give Apple's iPod a run for its money.

Ask Jeeves: Its Not Easy Being Me

The future of Ask Jeeves is still largely up in the air. Though it trails quite far behind its major competitors, the arguably 4th most popular search engine is actively paving its own road through technology, advertising, and widescale integration of complementary services, making it a major player in search, more potential than kinetic at this point, and different.