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The Nielsen/NetRatings organization, long known and prized for its ratings systems announced a new way to track ratings and figuring in the…
Sales tax for retail products sold on the Internet has been an issue for heated debate for some time. Since most online retail is essentially a catalog order from another state, in many cases, sales tax isn't charged. There is a movement to get a federal law passed that would force online retailers to charge sales tax on products they ship out.
U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole?"
Greater extensions by Google into traditional advertising media could mark a sea change in ad buying.
Not the England loses to Northern Ireland 1-0 in World Cup qualifying' football, either, but the gridiron version.
A disgruntled Delta flight attendant has taken legal issue with Delta pushing her out the airlock in the form of a lawsuit. Ellen Simonetti claims sexual discrimination over scandalous photos she posted on her blog.
