The Process to Results Gap

Many times in BPR projects the focus is put on redesign. This article is related to the common pitfall of underestimating process deployment.

Study: Top Ranking Most Clicked, Even When Searchers Tricked

A study out of Cornell University has produced some interesting results regarding users' search engine results click behavior, concluding that searchers implicitly trust search engine rankings, clicking most often on the top ranking, even when the results are secretly swapped.

Keyword Research: A Business Driven Approach

Keyword research is the single most important aspect of any search optimization and promotion campaign, without exception. The keyword research process brings to light information that is both beneficial and directly applicable to many aspects of the business.

Managers: Yes, You DO Need Public Relations

Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.

Flickrers Still Flicked Off At Flickr

Some time ago, the mighty Yahoo looked down and saw many people, called Flickrers, collecting photos in the great Flickr. The Yahoo grew curious and gazed longingly as image after image continued to appear and it made the Yahoo hunger for images of its own. And so the Yahoo swallowed the Flickr whole.