Archive
AdWords Experiment Gone Wrong?
This seems suspect for a number of reasons, but it's interesting to think about so we'll let the reader decide. Widely read…
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PubSub Testing Blog Waters With New Ranking System
PubSub.com released LinkRanks yesterday, calling it the "Blogosphere's most comprehensive tool for tracking the popularity and influence of blogs and websites," along with a list of its top 1000 most influential sites with web feeds.
The Process to Results Gap
Many times in BPR projects the focus is put on redesign. This article is related to the common pitfall of underestimating process deployment.
Study: Top Ranking Most Clicked, Even When Searchers Tricked
A study out of Cornell University has produced some interesting results regarding users' search engine results click behavior, concluding that searchers implicitly trust search engine rankings, clicking most often on the top ranking, even when the results are secretly swapped.
Keyword Research: A Business Driven Approach
Keyword research is the single most important aspect of any search optimization and promotion campaign, without exception. The keyword research process brings to light information that is both beneficial and directly applicable to many aspects of the business.
Managers: Yes, You DO Need Public Relations
Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.
