Google Levels European SEM Playing Field

One of the chief complaints of search engine marketing (SEM) agencies is that Google favors the big spenders with traditional business models when it comes to setting up an advertising campaign. In Europe, at least, that appears to be changing as Google releases its European Third Party program effective in January of 2006.

Putting Wikis to Work for Your PR Program

Collaboration. I hate this word, it's overused, especially in the PR industry. I should know, I work for a PR agency and my job - technically speaking -- is to "collaborate" every day on all sorts of things with all sorts of people.

Free Speech Issues On the Internet

The boundaries of free speech are oft debated and rarely decided conclusively. The issue with Traffic-Power is no different. The search-marketing firm has had some troubles recently. The company is going after two websites in a high stakes free speech issue they may help define and determine the future of what people can say on the Internet.