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The current talk in the search engine world these days generally involves speculation around the raging war between Google and Microsoft and…
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you're missing the best PR has to offer.
One of the chief complaints of search engine marketing (SEM) agencies is that Google favors the big spenders with traditional business models when it comes to setting up an advertising campaign. In Europe, at least, that appears to be changing as Google releases its European Third Party program effective in January of 2006.
Collaboration. I hate this word, it's overused, especially in the PR industry. I should know, I work for a PR agency and my job - technically speaking -- is to "collaborate" every day on all sorts of things with all sorts of people.
The boundaries of free speech are oft debated and rarely decided conclusively. The issue with Traffic-Power is no different. The search-marketing firm has had some troubles recently. The company is going after two websites in a high stakes free speech issue they may help define and determine the future of what people can say on the Internet.
If David Karandish doesn't win the competition for a place at Martha Stewart Omnimedia, he can always go back to his SEO gig.
