How Airlines Are Fairing With Social Media

We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is customer service. While customer service is always important, the advent of social media has created customer service in ways that most companies never imagined.

Google Aims to Help Advertisers Improve Conversions

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

Media’s Love Of Twitter Translates To $48 Million

Twitter gets criticized on a regular basis for not having a business plan.  But the point of a business plan is to bring in money, and it turns out that, at least in terms of marketing expenses, Twitter doesn't have any financial needs.  A report claims that the company's received $48 million in free media coverage over the past 30 days.

Facebook Most Popular Social Site In The U.K.

Nearly thirty million (29.4) people in the U.K. accessed at least one social networking site in May, averaging 4.6 hours per visitor during the month, with Facebook ranking as the most popular property, according to comScore.