IBM Grabs Googles Toolbar

IBM announced on Friday it would be adding Google Desktop for Enterprise in the form of a plug-in for its enterprise search technology. This marks a major step for Google and Google's quest to sit at the table with the adults.

Where’s Your Content?

Once again, it's being made clear that the old isn't old at all. Google's latest update seems to make it clearer than ever that actual website content continues to be a vital element in creating a successful website.

Are Reciprocal Links Dead?

If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.