Archive
Executives Should CC: Blog
Lately I have been spending a fair amount of time on the road evangelizing the power of blogs for marketing communication.
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EA Recordings Distributing Digital Music
Electronic Arts and the Nettwerk Music announced a collaboration to distribute digital music. The new service will cover ringtones, mastertones and mp3s and will be distributed through iTunes, MSN, Yahoo Music, AOL Music, Rhapsody and others.
Sharing Knowledge with a Corporate Blog
For many businesses a corporate blog is seen as an external marketing or PR tool used to create conversations and relationships with people outside the organization.
ERP Selection Oracle, SAP, Microsoft
In the beginning of 21st century we can recognize the trend in international business. Multinational corporations are moving their manufacturing facilities and sales operations to Brazil.
How User Content Will Change Everything
Google, the advent of weblogs and social networks, and the proliferation of broadband Internet are changing the advertising world in two very important ways: first by loosening the grip advertisers hold on content; and second by exchanging that control of content with better targeting and return on investment. These seismic shifts make a sound that is the death rattle of traditional media.
CBS Follows ABC, NBC, WB, & UPN Online
Only Fox hasn't made a full-length episode of a broadcast TV show available in some manner online, now that CBS has plans to do so with 'Threshold'.
