Boost Your Emotional Marketing Potential

Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.

Yahoo Your TiVo From Anywhere

Fans of the digital video recording service can now use Yahoo to remotely program their TiVo from a newly opened portal on Yahoo's web site.

Downloading Groksters Swan Song

Internet file sharing entity Grokster appears to have downloaded a dirge, as the company's no longer offers software that allows people to swap files, in some cases copyrighted files, at no charge.