Archive
Not So Grumpy Old Bloggers (OK, Some Are)
How often can you be up at 4:30 in the morning to converse with an old man who counts every day, noting…
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Branding: A Competitive Advantage
People often think of a brand as the symbol, name or logo associated with a product. In reality, branding involves far more.
Gates Email Reinforcing Web Services Focus
The bright new Internet world of web-based services and open APIs delivered by Google and others just had a big shadow cast across it by Microsoft. Several news outlets like the Wall Street Journal got a leaked copy of a Microsoft internal email from Bill Gates...
Licensing In The Marketing Mix
Licensing is a method of leveraging an organization's process, trademark, patent, or other intellectual property for a fee or royalty.
Google Print Troubles UK Childrens Hospital
The latest controversy surrounding Google's ambitious Print for Libraries project, where the aim is digitize and make available online all works of literature, comes after a heart-string tugging plea from a British hospital for terminally-ill children that receives much of its revenue from its copyright of Peter Pan.
Outsourcing Sales
For many companies, the decision to outsource sales is based on the well-established idea that it is better to contract for services that are not within the scope of a company's true set of competencies.
