Licensing In The Marketing Mix
Licensing is a method of leveraging an organization's process, trademark, patent, or other intellectual property for a fee or royalty.
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Licensing is a method of leveraging an organization's process, trademark, patent, or other intellectual property for a fee or royalty.
Short films like "Boundin'" and "For The Birds," which appeared at the beginning of full-length Pixar movies, have sold briskly on Apple's iTunes new video marketplace.
An analyst with Classified Intelligence has found a Google patent application for Automat, a system where users can develop and post classified ads.
Next week, intellectual heavy hitters from both sides of the Google Print for Libraries debate will be squaring off at the New York Public Library for a "discussion" about the competing interests and issues raised by the project. This could get ugly, and you can see it for as little as $10.
The second-leading global manufacturer of cellphones has released two new models of its ultraslim RAZR phone; one model will be compatible with Apple's iTunes Music Store. A couple of color choices will be available soon too.
Though some people do willingly pay for abuse, like dealing with the local post office, harassing and threatening your customers on eBay is most likely a bad way to do business. It may even lead the press to your front door, which is worse.