Google Personalization Patent Filed

Google has applied for a patent that, at face value, looks as if they are thinking of radically altering the way they rank websites in the general organic search results.

Gates Email Reinforcing Web Services Focus

The bright new Internet world of web-based services and open APIs delivered by Google and others just had a big shadow cast across it by Microsoft. Several news outlets like the Wall Street Journal got a leaked copy of a Microsoft internal email from Bill Gates...

Licensing In The Marketing Mix

Licensing is a method of leveraging an organization's process, trademark, patent, or other intellectual property for a fee or royalty.