Archive
Hulu Makes Changes to Search Results
Hulu has made a few changes to how it presents its search results, as well as the site's "most popular" and "recently…
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AT&T Enters the Yahoo Ad-Selling Business
Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer. "Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.
YouTube Channel Redesign Still Being Improved
As you may know, YouTube has a new channels design in the works. It was actually supposed to be out on July 15th, but was postponed (not for the first time). Webproworld recently ran down a nice sized list of new features that YouTube will be including in this new design here.
Yahoo’s Earnings Report Fails To Inspire
Yahoo's released its second quarter earnings report, and the news isn't all that great. While the company pretty much managed to match and/or beat analysts' official expectations, some discouraging numbers came out, as did some less than pleasant predictions about the future. Let's start with the positive points, at least. Analysts thought Yahoo might post $1.55 billion in gross revenue and earnings per share of…
Marketing Emails Missing Inboxes
More than 20 percent of commercial, permission-based email does not reach the inboxes of intended subscribers in the United States and Canada, according to email management firm Return Path. The study found emails reached only 79.3 percent of inboxes in the United States and in Canada during the first half of 2009. With the undelivered email, 3.3 percent is routed to a junk or bulk…
Facebook, Twitter, & Wikis Really Do Impact the Bottom Line
Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.
