Yahoo! Pumping Content Into Malls

Just in time for Black Friday, Yahoo! has brokered a way to reach those bargain-mad shoppers in a captive food court environment. Yahoo! content and 30-second commercial spots will be broadcast in New York and Los Angeles malls on gigantic ceiling-suspended video screens.

Doesn’t PR Include Public?

A nice A-list circular post about how Audible has missed the target on it's Podcast announcement, and what the PR should be.