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If you're selling big, bulky items that cost in the hundreds or thousands of dollars -- especially if it's a business-to-business transaction…
Doug Edwards, who was Google's director of consumer marketing and brand management from 1999 until recently, has been blogging about his former employer for what appears to be the last week or so.
Earlier this month I reported about an editorial in the Contra Costa Times that took the fire department and board of supervisors to task for spending money on PR agencies during difficult financial times.
Here's a simple lesson in public relations, thanks to BusinessWeek. It's a great tale to show to clients, to show that even working with a reporter on an article does not ensure that your client is going to get press.
The New York Times reports that indie bloggers are getting courted by corporations. Some interesting nuggets from the story...
Everyone talks about getting their blog or website listed in the free Open Directory Project, better known as DMOZ, but not everyone knows what to do about it.
