Archive
PR Call To Action
The following byline appears in the new issue of PR Week out tomorrow. It is reprinted with permission from the publication.
Part of the
network
network
Activist Blogs: Blogging For Societal Change
Activist blogs are becoming a more important feature of the blogosphere. With the acknowledged power of blogging for business and for non-profit organization, it's reasonable to expect that blogs would become a powerful tool for changing the world.
Putting Evangelism to Work
USNews.com has probably the best article I've seen to date on how to put a customer evangelism practice to work inside Corporate America.
Former Google Employee Blogging
Doug Edwards, who was Google's director of consumer marketing and brand management from 1999 until recently, has been blogging about his former employer for what appears to be the last week or so.
Newspapers Attack Government PR
Earlier this month I reported about an editorial in the Contra Costa Times that took the fire department and board of supervisors to task for spending money on PR agencies during difficult financial times.
Anticlimactic PR
Here's a simple lesson in public relations, thanks to BusinessWeek. It's a great tale to show to clients, to show that even working with a reporter on an article does not ensure that your client is going to get press.
