Putting Evangelism to Work

USNews.com has probably the best article I've seen to date on how to put a customer evangelism practice to work inside Corporate America.

1 min read Archive

Former Google Employee Blogging

Doug Edwards, who was Google's director of consumer marketing and brand management from 1999 until recently, has been blogging about his former employer for what appears to be the last week or so.

2 min read Archive

Newspapers Attack Government PR

Earlier this month I reported about an editorial in the Contra Costa Times that took the fire department and board of supervisors to task for spending money on PR agencies during difficult financial times.

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Anticlimactic PR

Here's a simple lesson in public relations, thanks to BusinessWeek. It's a great tale to show to clients, to show that even working with a reporter on an article does not ensure that your client is going to get press.

2 min read Archive