Dealing With Contextual Advertising

The rise of online advertising available from the search engines parallels their rise; at SES Chicago, speakers from Yahoo, Google, and other firms discussed the world of contextual and non-search ads.

The Importance of Page One

In 2004, 91% of the traffic generated for Galleon's 84 websites came from page one of search engine results. This was a third straight year for an increase in page one referrals since Mark Neal and his team at Galleon began tracking this type of data in 2002, when page one traffic steered 86% of searchers their way.