Archive
Internet Video And New Ad Audiences
Advertisers are always looking for ways to expand their grasp. One venue now coming into its own is Internet video. The content…
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Ask.com’s Search Expansion and the IAC’s Advertising Network
Ask.com demonstrates search growth while IAC's emerging advertising network across its varied properties offers advertising prospects.
B2B Bullseye
The SES: Chicago conference rolls in through its second day and continues to be a real learning experience. Webproworld publisher Rich Ord sat in on the "Targeting B2B" session and found a lot of useful information. The session centered on relationship building as the primary focus for B2B marketing.
Why Your Book Should Be Indexed
Forget about the legal battles where fair use and copyright issues come into play; the real trick for authors and publishers is to learn exactly how online book search can help people find their books in the first place.
Online Retailers Ready Shoppers For Holidays
Holiday shopping this year looks to be going better than ever according to metrics released by Nielsen/NetRatings. Their eShopping Index saw a 29% increase from home on the day after Thanksgiving, garnering 17.2 million users over 100 online retailers.
Earning From Search: Show Me The Money
Even though Jason Calacanis didn't show up for the Earning From Search & Contextual Ads session as scheduled, attendees made do with the likes of Google, Yahoo, the New York Times' About.com, AOL, and JenSense discussing the topic.
