New Local Ad Strategy for AdWords

Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. "If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google's Inside AdWords Crew. "If you're not the primary business owner of the locations you're advertising, you can…

Twitter Updating Main Page To Better Show The Purpose Of The Platform

Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world…

Associated Press To Crack Down On Scraping

I long ago gave up trying to get spammers to "cease and desist" their scraping of Marketing Pilgrim’s content–I never was much good at playing whack-a-mole. Well, it appears that The Associated Press loves carnival games as the NYT reports the news organization is determined to put an end to the scraping of its content.

Yahoo Refines Image Search

Today Yahoo introduced a new feature for its image search, which lets users refine searches based on specific locations. In other words, if you search for a place, you will get a menu on the left-hand side of the screen that points you to images of different points of interest from that location.

White House Looks at YouTube Video Popularity by Region

An entry on the White House blog looks at where President Barack Obama's YouTube videos are getting viewed the most. This of course varies from video to video, but it's interesting to look at. The White House references an article from Micah L. Sifry at techPresident, who looks at YouTube Insight data to see what regions some of the President's speeches were most popular in.