New Local Ad Strategy for AdWords
Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. "If…
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Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. "If…
The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB's audits. These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind,…
PayPal announced that it is opening an API to developers to allow them to embed PayPal's payment system into their own apps and platforms. The company, a subsidiary of eBay, says this is the first global payment platform to open to third-party developers.
Google has released a Google Latitude web app for the iPhone and iPod Touch, running Safari. To use it, users can go to google.com/latitude. A bookmark can be created so that there is a home screen link of course.
The other day, Twitter Co-founder Biz Stone hinted that the company was working on a document that would provide uses cases and best practices for Twitter use by businesses. Now, Twitter has already put that document up for viewing, and called it Twitter 101 for Business.
The Associated Press has announced it is taking measures to protect its online content with a creation of a news registry to tag and track all AP content "to assure compliance with terms of use." The AP says the system will register key information about each piece of content it distributes as well as terms of use of that content, and feature a built-in beacon…