network
They have a brand name, support from the New York Times, and 500 content contributors; now, About.com wants more advertisers to discover…
Bloggers have been delivered an excellent syndication opportunity through RSS (really simple syndication). But for the blogger that has advertising on his site, the RSS capability that is a blessing by extending the reach of the content, can be a curse too as RSS readers allow subscribers to view content without visiting the site from which it originated.
A joint effort between Time Warner and Microsoft will see them co-develop an advertising network to compete with services from Yahoo and Google.
Ask.com demonstrates search growth while IAC's emerging advertising network across its varied properties offers advertising prospects.
The SES: Chicago conference rolls in through its second day and continues to be a real learning experience. Webproworld publisher Rich Ord sat in on the "Targeting B2B" session and found a lot of useful information. The session centered on relationship building as the primary focus for B2B marketing.
Forget about the legal battles where fair use and copyright issues come into play; the real trick for authors and publishers is to learn exactly how online book search can help people find their books in the first place.
