Archive
RSS And Blogs In Search Marketing
Blogs, blogging, bloggers, and RSS feeds may sound like a bunch of nerdy buzzwords, but they can be the means to driving…
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Internet Video And New Ad Audiences
Advertisers are always looking for ways to expand their grasp. One venue now coming into its own is Internet video. The content offerings are starting to grow dramatically from a variety of places. Internet video could very well be the place to bring all the ad techniques for the Internet together in one great package.
The State Of Search Engine Marketing
Search engine expert Danny Sullivan gave a glowing account of the search engine marketing world today in his keynote address at SES Chicago.
In Search Engines, Web Standards and Semantics Rule
Not adhering to web standards is like rollerskating down the freeway. You might get to where you're going, but it's inefficient and fraught with peril.
Fewer Page Views Can Be a Good Thing?
Bloggers have been delivered an excellent syndication opportunity through RSS (really simple syndication). But for the blogger that has advertising on his site, the RSS capability that is a blessing by extending the reach of the content, can be a curse too as RSS readers allow subscribers to view content without visiting the site from which it originated.
AOL Dumping Google For Microsoft
A joint effort between Time Warner and Microsoft will see them co-develop an advertising network to compete with services from Yahoo and Google.
