AdWords Adds To Quality Score

Finding Your SEM Niche

Ecommerce on the Internet continues to expand exponentially. The big question is always how to mark your piece of that huge pie. As a marketer, the trick is finding things to set you apart and a large part of that is finding and developing a niche. Webproworld publisher Rich Ord listened to some masters impart their wisdom on just this very topic.

Search Marketing for the U.S Hispanic Market

As the U.S. Hispanic population continues to grow and Hispanic online shopping increases, smart search marketers will find ways to incorporate that segment into their marketing plans.

Oracle, Innobase and MySQL

One of the biggest events in the database industry in recent weeks has certainly been Oracle's purchase of the Finnish company Innobase. After six weeks other have been seriously considering their options, including the open-source database, MySQL.

Community Marketing Gets The Buzz

When it comes to technology and the Internet, buzzwords fly faster than a swarm of bees around a field of flowers; but when it comes to community, publishers need to listen to what it can offer them.