Misguided SEO Advice

New Software Hits and Misses

Three of my favourite software apps launched new or upgraded versions recently. Only one definite hit in this group, unfortunately.

Syndicate Speakers Handle Dialog Truth

Syndicāte Conference chairperson and Linux Journal senior editor Doc Searls opened Syndicāte with a brief history of blogging's Genesis before bringing HP Enterprise Brand Communications director Scott Anderson on stage for the keynote address, where he stressed the importance of dialog.

Alexa Embraces Web Developers

Amazon.com's Alexa unit has been turned into a web service, to allow developers API access to the search engine's database.

Googles Golden Triangle

"It's not the searcher, it's the engine," said Gord Hotchkiss, President and CEO of Canadian search engine marketing firm, Enquiro. Hotchkiss, presenting at SES Chicago last week, was relaying some telling eye-tracking data, comparing where users' eyes fall on major search engines like Google, MSN, and Yahoo. Google, with its "Golden Triangle" eye-tracking pattern, seems to produce results faster than the others.