Archive
Raising the Perceived Value of Your Website
Perception is everything. Right now, most senior managers do not perceive that content delivers significant value.
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AIT Aims To Burst Google’s Bubble
"This is the second time the bubble bursts." The austere warning from AIT CEO Clarence Briggs seemed like an alarmist's rendition of reality. But then he said, "It's easier to join it than it is to stand up and fight it." And he was right.
Wikipedia Close to Brittanica, Sets Donations Goals
As Wikipedia becomes larger and more widely accepted, now with an Alexa rank in the range of the top 30 websites on the Internet, it's beginning to have an impact on people's perception, accuracy, and donations strategies. All of which have been, for the most part, positive.
Cross-Selling Takes Teamwork
Progressive company's understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth.
Six Apart: Perceptions and the Role of Communication
This is clearly not a good time for some companies offering blogosphere services.
The Show Must Go On
Over past several months I have had the unique opportunity to podcast with a living legend of marketing - Joseph Jaffe.
