Archive
Interview with Andrew Goodman
Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways…
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Cross-Selling Takes Teamwork
Progressive company's understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth.
Six Apart: Perceptions and the Role of Communication
This is clearly not a good time for some companies offering blogosphere services.
The Show Must Go On
Over past several months I have had the unique opportunity to podcast with a living legend of marketing - Joseph Jaffe.
Googlezon Video Becoming Reality for Google?
Gregory Lamb of The Christian Science Monitor takes a look back at the "EPIC 2014" video - a mock documentary looking back from 2014 at the merger of Google and Amazon and the death of traditional news - and wonders if it might come true after all.
PR When Managers Take Control
Things can change fast! Tactics will probably no longer dominate the public relations plan. Instead, when needed, they'll hopefully assume their properly limited role as the primary means for moving a publicity message from one point to another.
