YouTube Letting Partners Serve Their Own Ads

Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out FreeWheel, which manages video ad inventory. In the past, ads sold by partners were still served by YouTube.

IAC Taps Silverman For New Media Venture

Ben Silverman, co-chairman of NBC Entertainment, is leaving the company in the fall to start a new venture with Barry Diller's media and Internet company, IAC. NBC has named Jeff Gaspin, chief operating officer of Universal Television Group, as chairman of NBC Universal Television Entertainment.

Terrell Owens Asks for Michael Vick Support Via Twitter

UPDATE: Michael Vick has been conditionally reinstated by NFL commissioner Roger Goodell. Vick will be able to participate in preseason practices, meetings and workouts. A full reinstatement will be looked at for Week 6 of the regular season.

USA Today Launching Digital Edition

Gannett has announced it will launch an e- edition of its USA Today newspaper. The e-edition will launch Monday August 3 and will be a replica of the print version of USA Today but will feature additional interactive content. The e-edition will also include a Saturday-Sunday version called USA Today Extra, the first ever-regular weekend product from USA Today.

Twitter Documentary in the Works

You've probably heard that there is a Facebook movie in the works, but now it appears that there is a one on the way for Twitter as well. However, where the Facebook film will be a mainstream hollywood-type movie with actors, the Twitter movie will be a documentary, and will be available for free to watch online under a creative commons license.