The News Goes 3D on YouTube

Last week, we took a look at YouTube's testing of 3D videos after a thread was spotted in the YouTube Help Center where an employee was discussing the concept. This was part of his "20%" time.

Google Analytics Gets Event Tracking Advanced Segments

Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.

YouTube Letting Partners Serve Their Own Ads

Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their videos, as YouTube is trying out FreeWheel, which manages video ad inventory. In the past, ads sold by partners were still served by YouTube.

IAC Taps Silverman For New Media Venture

Ben Silverman, co-chairman of NBC Entertainment, is leaving the company in the fall to start a new venture with Barry Diller's media and Internet company, IAC. NBC has named Jeff Gaspin, chief operating officer of Universal Television Group, as chairman of NBC Universal Television Entertainment.