New Tool Aims To Fight Click Fraud

Click Forensics has introduced a new tool to help marketers combat click fraud.
The new tool is called "Block List" which provides ad networks with a continually updated list of visitor IP addresses and publishers known to generate online click fraud. Block List can be used with the Click Forensics platform to block invalid traffic and to shift  advertsing dollars to other sources that offer better results.
The Block List tool could help marketers reduce the rate of click fraud between 15 to 25 percent according to Click Forensics.

US Video Game Revenue Down 31%

U.S. video game sales of hardware, software and accessories declined 31 percent in June to $1.17 billion, according to the NPD Group.
The year-over-year decline was the sharpest since a 41 percent drop in September 2000. "This is one of the first months where I think the impact of the economy is clearly reflected in the sales number, said Anita Frazier, NPD Analyst.

Facebook Not Living Up To Canada’s Privacy Law

It wouldn’t be a day in business any more if the main focus wasn’t government intervention, would it? It appears that all of the freedom that the Internet was supposed to offer is maybe a little too much for the folks to our north. The Canadian government has issued a report that tells Facebook that many areas concerning privacy for the social networking site don’t meet the standards of Canadian privacy law.

A Summary Of Twittergate

So here we are a day after Twittergate broke and what is the result? Not much really. Everyone is talking about it in some way or another. Was it lax security at Twitter? Was it a security issue with Google Apps? Did TechCrunch’s Michael Arrington go too far? What are the ethical implications of obtaining documents illegally then using them to advance your own cause? Will the new show that Twitter develops for TV be called “Twitter Legal”?

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