Four Cyber Mondays?

Everybody was so busy being excited about Cyber Monday after the news told them to be, that we missed the announcement that the 12th busiest shopping day of the year was actually 3rd on the list of Cyber Mondays, after Cyber Mondays 2 and 3, but not 4, depending on which day Christmas is. And now it's become a self-fulfilling prophecy.

Inside the Shadowy World of SEO/M

One of the liabilities of working in the field of search engine optimization and marketing is the cold fact that, without a year of tedious explanation, hardly anyone understands what we do.

By What Measures?

In the old days, circa Web 1.0, most online marketers measured the success of a Web site with a few different metrics.