Inside the Shadowy World of SEO/M

One of the liabilities of working in the field of search engine optimization and marketing is the cold fact that, without a year of tedious explanation, hardly anyone understands what we do.

By What Measures?

In the old days, circa Web 1.0, most online marketers measured the success of a Web site with a few different metrics.

SEO PR Efforts Boost Visibility and Sales

My first job out of college was working as an intern at a public relations agency in Seattle. I learned all the fundamentals of PR, including stapling, copying and faxing (email was just starting to become popular).