Have SEMs Learned The Super Bowl Lesson?

The 24 hours following Super Bowl XL will be the litmus test gauging the advertising world's skill at integrating their offline and online campaigns. Those who've successfully stretched the $2.6 million spent on a 30-second spot will no doubt have ensured their brand's presence in the search engines and have rewarded the searcher once they've hit the advertiser's website.

Google Pulls Away From The Rest

Google's share of search queries has grown to 47 percent over the last three years. But, the no-frills homepage isn't pulling searchers away from Yahoo!, whose busy portal page has held runner-up status over the same time period, but rather from the chronically third-place MSN. If a search party has left the Redmond campus querying for their lost searchers, they can save the tread on…

Does Yahoo Aspire To Be MySpace?

Hang out with friends, listen to new music, talk about what's important to you, share pictures from a party, MySpace has become the teen place and now has 47.3 million users.

DIY PR Revisited

Shel Israel over at Naked Conversations says he's "convinced" that early stage startups are better off forgoing professional PR agencies in favor of DIY blogging, at least until their businesses are further baked: