Where is PR Going?

Okay, I keep planning to do a big think piece - or really, a "what I think" piece - on where PR is going in 2006.

Every Keyword Has A Season

Some keyword prices are seasonal, showing a sharp increase around the holidays. Zoom in on that holiday timeline and we find some seasonal keywords are more seasonal than others. Some category prices increase before Christmas, some after, and others hold strong the entire season.