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With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and…
Mirror, Mirror, on the Web, Who has got the biggest head?
Search engine marketers that don't know what they're doing are getting ripped off in keyword auctions, according to a new study released from Stanford Graduate School of Business. The researchers claim pay-per-click engines like Google and Yahoo! have modified an older bidding model to maximize profits.
If someone were to ask you to name the core business of General Motors, chances are you would naturally respond, "automobile manufacturing".
By acquiring a majority stake in Intelliseek (which publishes BlogPulse), plugging that data into Buzzmetrics, and dubbing it Nielsen Buzzmetrics, Nielsen parent VNU effectively cornered the market on blog data.
The November 2005 figures from Nielsen//NetRatings on search share didn't change a bit from the month prior, as nearly 70 percent of searches passed through Google or Yahoo.
