Stanford: SEMs Are Getting Screwed

Search engine marketers that don't know what they're doing are getting ripped off in keyword auctions, according to a new study released from Stanford Graduate School of Business. The researchers claim pay-per-click engines like Google and Yahoo! have modified an older bidding model to maximize profits.

4 min read Archive

Unified Theory of Google

If someone were to ask you to name the core business of General Motors, chances are you would naturally respond, "automobile manufacturing".

9 min read Archive

Nielsen Snags Blogosphere Data Monopoly

By acquiring a majority stake in Intelliseek (which publishes BlogPulse), plugging that data into Buzzmetrics, and dubbing it Nielsen Buzzmetrics, Nielsen parent VNU effectively cornered the market on blog data.

2 min read Archive

Google Grabbed 46 Percent Of Search

The November 2005 figures from Nielsen//NetRatings on search share didn't change a bit from the month prior, as nearly 70 percent of searches passed through Google or Yahoo.

1 min read Archive

Net Giants Join Bono As ONE

Internet marketing technology company Viewpoint has renewed a partnership with ONE.org and U2's Bono to help promote the ONE Campaign, a new effort to rally Americans in the fight against global AIDS and extreme poverty.

1 min read Archive