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EU Says Internet Can Boost Economy
More than half (56%) of Europeans are now regular Internet users compared to one third in 2004, according to a new report…
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Search Ads Convert Better with Display
eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search. CEO Rich Kahn tells Webproworld about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.
Which Marketers Are Using Which New Media Strategies?
the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What's more interesting is how they are using them. According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from…
Google Lets You Simulate AdWords Performance
Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results. "While it can't predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids,"…
Is Google Really Threatened By This Yahoo Microsoft Deal?
Are you tired of reading about the Microsoft Yahoo deal yet? Obviously not or you wouldn't be reading this. There has been a whole lot of coverage to digest, and there will certainly be a whole lot more as the deal gets scrutinized and continues its journey to fruition.
Mobile Market Sees Positive Growth
Worldwide shipments of cell phones in the second quarter increased 4.7 percent compared to the first, according to a report from iSuppli. The growth marked the first successive increase for the market since the third quarter of 2008. Global shipments reached 265 million units in the second quarter, up from 253 million in the first.
