Archive
Google’s Reputation Precedes Itself
Among the most visible companies in America, Google has become the most recognizable brand in technology too.
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EBay and Super Bowl Economics
The confounding success of the famous Super Bowl economic indicator, where the winning team's conference seems to correlate with the coming year's economy, is spilling over into other areas of voodoo economics. This time it's reversed as eBayers are predicting the outcome of America's time-honored obsession based upon the going price of each team's merchandise.
New Google Toolbar – Version 4
Google is about to release a new version of its toolbar.
DOJ May One Day Try to Break Up Google
In chapter eight John Battelle's incredible book, The Search, he astutely predicted that Google would increasingly fall under the watchful eye of the US government.
NYTimes: RSS Is Like An Email Newsletter
A timely article in the travel section of today's Times, entitled "There's a Popular New Code for Deals: RSS," (grab it before it rolls behind the registration wall) shows how travel company marketers are using RSS to supplement their existing email newsletter campaigns with RSS feeds.
Branded Keyword Use Now Mainstream
As John Battelle reports, Mazda's off to the races buying terms like "Pontiac" for its AdWords campaign.
