Google Gives Android Developers a Donut
According to multiple reports, Google is now offering developers a crack at some Android 2.0 features at the Android code repository. Android 2.0, which was codenamed "Donut," was discussed at the Google I/O developer conference earlier this year. To listen to what Google had to say, watch the following clip (the Android part starts a couple minutes in).
Consumers Favor Personalization For Online Banking
Online banking features that focus on personalization and communication are what consumers value the most, according to a new survey by Gartner.
"As consumer adoption of online banking increases, banks are searching for ways to differentiate their services while maximizing the cost-effectiveness of self-service channels," said Stessa Cohen, research director at Gartner.
The Most Important Social Media Strategy for Making Money
Earlier this week, Murdok reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
More Advertisers Turning To Internet
The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.
More Ways to Get a Closer Look in Google Maps
A while back, Google began including user photos in Google Maps that could be viewed while a user navigated through street view. On a separate occasion, Google added some new zooming functionalities to Street View.
Facebook Addresses Privacy and Photo Use for Ads
You may have read that Facebook changed its policy for third-party advertisers and the use of user photos. Facebook issued a statement on the company blog denying any such changes.
MySpace Looks Forward to a Future of Gaming and Ad Dollars
News Corp. Chief Digital Officer Jonathan Miller sat down with Fox Business in a video interview from a tech conference, and talked about MySpace’s future, among other things. The interview can be viewed here:
Mobile Marketing Without Being Annoying
Murdok recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.
New Local Ad Strategy for AdWords
Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.
"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."
Twitter Updating Main Page To Better Show The Purpose Of The Platform
Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid.