Maslow and Branding

Remember back in your Psych 101 class when you learned about Maslow's Hierarchy of Needs? Bet you never expected to see it again in the business world, but... ta da!

Blog Pushes Politico Out Of NASA

George Deutsch joined the US space agency via a White House appointment, and tried to get a staffer at NASA to add the word "theory" to every instance of Big Bang on NASA's web sites.

The Disease of Arrogance

Sometimes I wonder if a company reaches a certain size and suddenly, almost like magic, they wake up one day and figure the normal boundaries of reality don't apply to them anymore.