Archive
Google Promotes AdRank
Site publishers who have wondered why certain ads appear where they do in their AdSense blocks can learn about that in Google's…
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Yahoo Considers Search Incentives
While Yahoo isn't implementing Bill Gates suggestion that search engines should consider paying their users, Yahoo is thinking about giving some goodies to people who make Yahoo their primary search engine.
Maslow and Branding
Remember back in your Psych 101 class when you learned about Maslow's Hierarchy of Needs? Bet you never expected to see it again in the business world, but... ta da!
What Would It Take To Get You To Switch?
Elinor Mills posts that Yahoo sent out a survey asking what people would require in order to switch full time to using Yahoo Search.
Blog Pushes Politico Out Of NASA
George Deutsch joined the US space agency via a White House appointment, and tried to get a staffer at NASA to add the word "theory" to every instance of Big Bang on NASA's web sites.
The Disease of Arrogance
Sometimes I wonder if a company reaches a certain size and suddenly, almost like magic, they wake up one day and figure the normal boundaries of reality don't apply to them anymore.
