Google Auctioning Print Ads

The search advertising company has expanded its magazine ad test to a broader number of magazines in three of its vertical markets. Google's test of magazine ads began last summer, and involved two computer-oriented publications.

The Firefox Upgrade and Plugins Dance

Mozilla released an update to the Firefox browser earlier this month which, the release notes say, provides improved stability, improved support for Mac OS X, fixes for several memory leaks and several security enhancements among other things.

Yahoo Considers Search Incentives

While Yahoo isn't implementing Bill Gates suggestion that search engines should consider paying their users, Yahoo is thinking about giving some goodies to people who make Yahoo their primary search engine.

Maslow and Branding

Remember back in your Psych 101 class when you learned about Maslow's Hierarchy of Needs? Bet you never expected to see it again in the business world, but... ta da!