Government Changing Regulation Of Online Advertising

It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could change online advertising in major ways. While this kind of news should come as no surprise based on the new age of government intervention in business it is still enough to make even the most seasoned online marketer take notice.

Online Video Driving User Engagement

Nearly three-quarters (70%) of Internet users view online video during the day and night with similar spikes occurring both at home and at work. This is according to a new study by Yahoo, Interpret, Havas Digital, Warner Bros. Media Research and PHD that looked at how people interact with online video, and how marketers can use this information to drive engagement.