Imagine if Chevron Had Used a Blog Instead

Listening this morning to a BBC World Service radio interview with Peter Robertson, vice-chairman of the Chevron oil company, I was struck in particular by his commentary about a website where the public can join Chevron in an online discussion about the future of energy.

The Role of the Roll

I've been reading more and more bloggers assert that the blogroll is a bankrupt idea and should be deleted from blogs.