Archive
Retailers Face Challenge Of Keyword Costs
As more and more marketers enter the paid search market, competition for desired keywords has driven up the prices.
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Customer Focus: First Rule of Scientific Content Management
The science of content management begins with a deep understanding of your customer. The Web is more likely to push your customer away than to bring them closer.
How to Add a Poster Frame to a QuickTime Movie
Problem: Poster frames make displaying multimedia content on your website user-friendly. Instead of presenting visitors with a page that requires an immediate download of a large movie file, poster frames give visitors the ability to see what the movie is about and choose whether they want to download it.
Microsoft Begins VoIP Bloodbath
What many had speculated for a while seems to have been verified from the words of Steve Ballmer: Microsoft is entering the VoIP market, offering free calling through Wi-Fi-ready mobile phones running Office Communicator for Windows Mobile. Upon the news, one analyst predicted a "bloodbath" for mobile operator stocks.
Google Subpoena Woes Double
If Google does not succeed in fending off Gonzalez v Google, the ACLU said it would have to ask for the same information the government requested.
Brands, Blogs & Search in 2006
The Magazine DM News publishes a supplement called "Outlook" each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing.
