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Master the techniques to effectively search for podcasts and optimize your own content for easy discovery and indexing.
The Long Tail theory believes that the Web marks the end of the blockbuster era and rise of the niche. Perhaps true. But there may be some significant unexpected consequences.
From a search marketing perspective, censorship, or put nicely, "content regulation," is something that we've been living with on Google and the other engines for years.
While it may be a common after-lunch ritual to check your website positioning in Google for your company name, there's another online traffic source to keep an eye on - Web Browsers.
From contextual text advertising to image banners to rich media advertising, Google has now extended what it can do with its AdSense network.
As a business, non-profit, government agency or association manager, one way or the other (and sooner or later), you'll be paying for some kind of public relations results.
