Papers Need Eyeballs To Survive

For every print subscriber who decides to cancel a subscription and get news from the Internet, newspapers will need from 20 to 100 online readers to replace that subscription.

2 min read Archive

Powering Up Managerial PR

For many managers, talking about how to power up managerial public relations means talking about favored communications tactics such as press releases, broadcast plugs, special events and brochures.

6 min read Archive

BOTW Does Blog Search

Yesterday at the New York Search Engine Strategies conference I ran into Brian Prince, CEO of Best of the Web (BOTW.org), who clearly have plenty of fans as evident from all the black, long sleeve t-shirts worn by conference attendees. In fact, they ran out the first day of the conference and had to get more.

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SES: Pimp My Site

Today, I sat in on the "Pimp My Site" session, which kicked off with a bunch of trumpeteers coming in with the speakers, playing "The Saints Go Marching" while spreading confetti over the audience.

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