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MSN adCenter Open Enrollment

Precise demographic targeting is the wave of the future, and adCenter has delivered an advanced platform that's poised to deliver enormous value to search marketers. Microsoft's adCenter PPC ad platform has excited search marketers since it appeared in beta form last year. Why? Because for the first time, we can target searchers by age, gender and to some extent, by lifestyle.

Business Blog ROI

Katie Paine has conceded a point to Shel Israel: As cheap as they are to set up and maintain, there's really no need to measure the ROI of blogs.

Microsoft, Cisco SIP At Communications

A powerful combination of the leading operating system and networking system companies yielded an agreement to develop real-time communication services for the enterprise.

The New Press Release?

While some may want the "press release is dead" meme to end, the discussion could wind up producing some worthwhile ideas.